Every single day, multiple tools are implemented with the purpose of achieving better positioning and maximizing the conversions of companies. Social networks have certainly marked a before and after in the development of digital marketing strategies. Social Ads are a proposal that is changing the way of seeing digital advertising, becoming a trend due to two main points: its fast effectiveness and low cost.
But ads on social networks, as this term is also known, must have a series of steps to achieve the objectives of a brand. With each objective there is an advertising format and a specific platform where they can be carried out. In the following article we will talk about what Social Ads are, how they work, where to apply them and the benefits they will provide to your business. Let’s get started!
Ads on social networks are an advertising alternative that many companies are applying lately to enhance their efforts in digital marketing strategies. This type of campaigns or online ads, like other strategies, must have a plan where its objectives, costs, platform to be used and method to implement it are visualized.
A Social Ads plan consists of a high quality image or video, an optimized title, a good description and ends with a call to action (CTA). With all this in place, the rest will be done by social networks. How? Social networks receive daily information from their users: preferences, interests, searches, so they can offer your content almost in a personalized way so that they can find you “without having to look for you”.
When we talk about converting within Social Ads tools, we are not only referring to closing a sale, but you can also set other objectives, such as: generate branding of your brand, seek loyalty, have greater visibility, achieve a subscription, among others. The ads on social networks represent a great investment from the point you want to see it.
More and more companies are deciding to take the risk and invest in Social Ads, whether an entrepreneur or an established brand, the projection that is generated with advertising on social networks allows to achieve different objectives to contact and connect with our target audience.
Social networks add value to a brand, both in terms of strategy and investment (time, money and other resources). Compared to other advertising media, investing in Social Ads is much more accessible and economical, achieving an equal or superior reach.
To carry out a Social Ads strategy does not require a large budget, this considering the size of the project and the objectives you have, but with a minimum amount you can get a good result, and this will be better as the investment increases.
Advertising on social networks ensures that your content is reaching your potential customers, and we know that in marketing that is an important factor. Developing an advertisement and placing it on one of these digital platforms will allow you to segment who you want the information to reach, how and when, so all the investment will be maximized.
Who is not now in social networks? Exactly, Social Ads is global, it covers all ages, ethnicities, cultures, classes, needs and tastes. This increases the possibility that your brand is perceived in different areas or parts of the world (depending on the settings you apply to your ads), in this case the limit can be placed by you with the objectives you have for your brand.
Social media offers you the opportunity to present your content, and therefore your brand on a large scale, thus reaching a larger number of people. This is ideal when you want to bet on the growth and expansion of your product or service.
Brand building or branding, as we also know it, will depend mainly on the perception that the target audience has of your product or service, for this, you need to communicate who you are, what your values are, present your logo, colors, type of language and your story, ads on social networks make you can efficiently present your brand.
The types of social media ads can vary from platform to platform. Each with specific activities to highlight your brand. The most used are:
Social networks have achieved a great impact in the marketing world, making successful conversions when used appropriately. Before mentioning which ones are most relevant for the development of advertising strategies, we will comment on some relevant data about Social Ads, statistics that prove how they have evolved and their use continues to be a focus in the future.
There are several platforms where you can develop your social media strategy, some of them we have already mentioned: Facebook, Instagram, YouTube, Whatsapp, Twitter, LinkedIn, Pinterest, Tik Tok. All of them have different characteristics and formats to develop digital advertising, so we cannot say that one is better than the other. Choosing the right one will depend on the brand’s own criteria:
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Social networks are an important point for digital marketing, regardless of the size of your brand or the type of product you offer, making them your allies will be the best decision. To create successful advertising campaigns you must focus on two points: know your target audience and develop a good content plan. With these defined it will be much easier to choose the right social platform, this way you will not waste your resources and you can increase the chances of converting.
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El retargeting es una estrategia utilizada para llegar a las personas que ya han mostrado interés en sus productos o servicios. Al utilizar el retargeting, puede seguir comunicándose con ellos sobre sus productos o servicios después de que hayan abandonado su sitio web. Esto puede ayudarle a aumentar los clientes potenciales y las ventas.
El ejemplo común de retargeting sería es cuando visitamos un sitio web y luego vemos como los anuncios de ese mismo sitio web nos aparecen en distintos lugares de internet.
Hay varias formas de hacer retargeting a su público, pero la más común es a través de la publicidad gráfica. La publicidad gráfica le permite mostrar anuncios a personas que han visitado su sitio web o han interactuado con su marca de alguna manera.
Canales de comunicación y aplicación de estrategias son los puntos principales para establecer diferencia entre retargeting y remarketing. Para el primero, se utilizan códigos, cookies y etiquetas que permiten registrar el comportamiento de los consumidores. En el segundo caso, se hace un refrescamiento de los beneficios que ofrece la marca, a través de algún medio de contacto que ofrecieron los clientes.
Social retargeting, Email Retargeting, CRM retargeting, Search Retargeting (retargeting de búsqueda) y Site Retargeting (anuncios en la web)
La principal diferencia entre prospección y retargeting es que la prospección es un tipo de marketing destinado a generar nuevos clientes potenciales, mientras que el retargeting es un tipo de marketing destinado a convertir los clientes potenciales existentes en clientes.